PROJECTS / ROUTES
Systems, journeys and experiments built across website, acquisition, campaigns, data and operations, wherever connecting the pieces could make things work better.
From form submission to sales-ready context. Less friction, better data, faster qualification and routing.Connect forms, CRM, research, qualification, routing and activation as one operating system.Remove manual research and route qualified requests in under two minutes.Reuse what is known, enrich what is missing and turn fragmented inputs into reliable context.Turn bottom-of-funnel intent into cleaner, more actionable context.
Turn search intent into a useful journey: answer first, explain, then carry context into conversion.Give organic search intent an immediate, useful reason to engage.Progressive profiling keeps the journey moving without asking twice.Adapt results, education and the next step to the visitor's situation.
CRM memory and external evidence converge into people, pain, stack, timing and next-best-action.Turn account intelligence into lists, campaign angles, outreach context and next-best-actions.Bring CRM history and sourced web evidence into one confidence-aware account view.Replace scattered research with a repeatable route from evidence to action.
Focused systems, bridges and experiments. Less depth than the flagship cases; enough to show what was spotted, connected or built.
Profile, behaviour and maturity shape next-best-content and the handoff to commercial teams.Connect content, lists, email journeys, behavioural signals and lifecycle stage.Use engagement and maturity to decide when nurturing should become a handoff.Make content progression adapt to the person instead of forcing a fixed sequence.
See volume, conversion, velocity and revenue as one connected system.Turn lifecycle data into a readable view of volume, conversion, velocity and value.Expose where progression accelerates, stalls or leaks across the funnel.Connect acquisition channels, lifecycle stages and revenue outcomes in one operating view.
Make the website part of the growth system: journeys, tracking, forms and activation connected.Connect landing experiences and campaign traffic to clearer acquisition paths.Reduce friction between page, message, form and next step.Bridge website, tracking, forms, lists, campaigns, email and paid activation.Build reliable measurement and event flows between the website, the tag manager and downstream systems.
Build the bridge before the bridge exists: forms to webinar registration before a native integration.Remove manual registration handling between Marketing forms and webinar operations.Bridge forms, workflows and webinar registration when the stack does not connect natively.Keep registration seamless for the attendee despite a gap behind the scenes.
Turn a raw attendee list into clean, enriched, qualified and routed context.Reduce manual work between an event export and an actionable follow-up list.Complete and standardise raw event records before they enter lifecycle reporting.Connect event data to CRM ownership, lists, follow-up campaigns and routing.
Structure organisations, ecosystems and decision-makers to support more focused acquisition.Build a more relevant target universe before launching acquisition activity.Turn fragmented market knowledge into structured organisations, roles and relationships.Feed structured market intelligence into lists, campaigns and targeting workflows.
No route in this view yet.
DETOURS
NO MAD Travel VibesPROTOTYPE
You describe a mood (wild coves, street food, sunsets without the crowds) and the AI suggests travel vibes with a match score, an itinerary and a budget. The plan can be challenged and organised as a group, with a shared pot and suggested travel companions.
Dealing GoodPROTOTYPE
One photo is enough: the AI identifies the item, suggests a category, a price and a description, then prepares the listing for Vinted, Leboncoin and Facebook Marketplace.