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BUSINESS SYSTEMS / GROWTH

KNOW THE
DESTINATION.
QUESTION THE ROUTE.

Business impact is the point.
I turn business needs and overlooked opportunities into better decisions, smarter systems and measurable growth.

A POINT OF VIEW

Not everything worth improving is broken.

Sometimes the opportunity sits between things that already work.

HERE ARE A FEW ↓

MILESTONES

Proof,
not promises.

HANDS-ON BY DEFAULT

Ideas are useful. Things that work are better.
These are a few things I built to move what matters.

01LEAD QUALIFICATIONFrom form submission to sales-ready context.DATA QUALITY · QUALIFICATION · SALES EFFICIENCY97%
FORM SUBMITTEDjulie@acme.comVP Operations · France
97%complete firmographics
<2 MINsubmission → assignment
See the full pipeline →
02INTERACTIVE ACQUISITIONTurn search intent into a useful outcome.ACQUISITION · ENGAGEMENT · CONVERSION+95%

SEO brought visitors around a real financial need. Independent, connected calculators answered it instantly and carried known context into a pre-filled request, with no re-asking.

MONTHLY INCOME → CAPACITY€3,200 → ≈ €158,632
+95%visitor → request conversion
0fields re-asked at handoff
Try the live calculator →
03TARGET ACCOUNT BRIEFSA target account isn't a prospecting strategy.SALES INTELLIGENCE · RELEVANCE · TIMING360°
SAMPLE ACCOUNTACME CORP.360° context
<8 MINanalysis + publication
>75%average confidence
See the full account view →

MORE ROUTES

More things
I've built.

Adaptive Content DistributionProfile + behaviour → next best contentENGAGEMENT · SCALEFunnel AnalyticsVolume + conversion + velocity + revenueCONVERSION · REVENUEIntent SignalsSignals → people → hooks → actionsRELEVANCE · SALESEvent Lead ProcessingRaw list → enriched → qualified → assignedEFFICIENCY · DATAMarket MappingCompanies → ecosystem → decision-makersACQUISITION · RELEVANCEWebinar Registration AutomationHubSpot → Microsoft Teams, built before a native integration existedAUTOMATION · OPERATIONS

DETOURS

Same instinct.
Different playground.

NO MAD Travel VibesPROTOTYPE

NO MAD Travel Vibes prototype screen: a travel vibe in Albania, 96% match, 850 € budget.

Start with who you are, not a checklist.

Describe a mood rather than a destination, and get travel vibes with an itinerary and a budget.

  1. MOOD
  2. VIBES
  3. CHALLENGE
  4. ITINERARY

Dealing GoodPROTOTYPE

Dealing Good prototype screen: a generated listing for a leather jacket, with an AI-suggested price.

Make selling something feel less like work.

One photo and the listing is ready: item identified, price suggested, description written.

  1. PHOTO
  2. ANALYSIS
  3. PRICE
  4. LISTING
  5. PUBLISH
All the builds →

ABOUT / HOW I GOT HERE

Curiosity keeps
finding what's next.

Different roles, industries and business contexts taught me to look beyond the immediate task: see the bigger picture, spot friction or untapped potential, bridge what's siloed and build what could work better.

One thing leads to another. The method stays surprisingly consistent.

See the full story →
NO MAD.

The logic travels well.

ProjectsAboutjulien@no-mad.io ↗